Wednesday, January 30, 2013

Tuesday, January 29, 2013

New Idea Alert - Minimal Graffiti

It's time to dust this room and get Modest Thoughts back on track.
General Improvement has been a little more active in the past few months and this is the ideal platform to (temporarily) keep track of it all.

I started a project looking into degree zero of graffiti (or a minimalist take on graffiti). Inspired by the works documented by the great Jill Posener in the late 70's and early 80's, I "edited" several copies of Stylist and Metro with identical slogans and left them on the seats/tables for whoever came after me. Exposure is minimal but the effect on the individual is very similar to that of a sprayed billboard - a brain wave that lasts the time it takes to read the message.

The minimal exposure to an audience (only a handful of people will ever see it) grants it a fragility and spontaneity which reinforces its impact. the minimal graffiti is repeated as many times as I encounter the support.